create 🚪 The Adjacent Possible Why do breakthrough ideas often appear simultaneously in different places? Why couldn't Leonardo da Vinci build his heli… 2 min
learn 🧠 The Forgetting Curve You learned something yesterday. Today, 70% of it is gone. Tomorrow, more will vanish. This isn't failure — it's biology… 2 min
build 👁️ The Mere Exposure Effect Why do people choose familiar brands over better ones? Why does that song grow on you? Why does the colleague you see da… 2 min
think 🔄 The Zeigarnik Effect Why does that half-written email haunt you? Why can't you stop thinking about the project you paused? Your brain has a b… 2 min
learn 🎯 The 85% Rule for Learning What if there's an optimal failure rate for learning? Researchers discovered it's exactly 15%. Fail less, and you're coa… 2 min
think 🧠 Decision Fatigue Is Real Judges grant parole 65% of the time in the morning. By afternoon? Nearly 0%. It's not bias — it's biology. Your brain ru… 2 min
create 🎨 Constraints Fuel Creativity Unlimited freedom sounds like a creative dream. It's actually a trap. Researchers found that people given fewer resource… 2 min
build 📈 The Compound Effect of Small Gains British Cycling hadn't won the Tour de France in 110 years. Then one coach made a radical bet: improve everything by jus… 2 min