earn

Free Trap

You stayed up until two A.M. perfecting the mockup. Sent it over for free, just to show what you could do. They said thanks. Then silence. Three months later, you saw your design on their website. They paid someone else to build it. Here's what free actually communicates. Not generosity. Not confidence. Desperation. The client who needs a freebie to trust you will never trust you. The one who pays upfront already does. They don't pay for talent. They pay for certainty. Price yourself like you believe it.

More